Are you a prospective or current landlord aiming to make a significant splash in the Philadelphia rental market?
Renting out property is a highly profitable venture… when your approach is strategic, and your methods are sound.
Now, the above sentence isn’t something to gloss over. Much goes into strategic approaches and sound methodologies.
For instance, the most successful landlords realize they can’t handle everything independently. They know their strengths, focus on those, and outsource–or delegate–the work beyond their scope to specialists.
Take rental property marketing–attracting viable rentals to ensure your revenue streams flow like clockwork.
Generally speaking, marketing is complex. It’s a skill that must be honed over years of practice. More to the point, it’s a skill most landlords don’t have time to fine-tune because of their many other responsibilities.
You have everything else on your side–an attractive property, a mind for business, and a drive and desire to turn a significant profit.
So, what happens when you combine your many areas of expertise and your commitment to success with GM Holding’s specialization in rental property marketing? You’ll fill your rental properties with renters you can trust, creating reliable income streams that bolster your bottom line for years to come.
A Brief Overview Of Philadelphia’s Rental Market: A Profitable Environment With Stiff Competition.
The current average rental price for a Philly apartment is $1,925 monthly.
Nationally, the average is $1,702, which might make Philadelphia sound overly expensive (on the surface).
However, we’ll add some helpful context. Philly boasts a vibrant social scene, shopping, culture, art, diverse neighborhoods, history, etc. It’s a bustling city that’s moving, shaking, and making things happen.
The national average we cited accounts for rent in areas with far less cache than the City of Brotherly Love. A more relevant comparison for Philadelphia rental prices would be heavyweight cultural benchmark cities such as New York, which has an average monthly rent of $2,898.
Sure, renters averse to big-city living won’t be wooed by Philly’s rental prices–or anything else about the area. Conversely, those allured by big-city magic will be impressed by Philly’s favorable rental pricing.
In Philly, renters get much of what a place like New York offers at a fraction of the price.
There’s a caveat here. Yes, the rental market is thriving in Philly, but that means it’s competitive. You must stand out from the densely populated pack to attract the type of renters you value most.
Here’s where marketing comes into play. Even the most gorgeous, extravagant rental unit can’t attract renters if nobody knows about it. You must reach your target audience, requiring nuance and a specialized skill set, which we possess at GM Holdings.
Below, we’ll delve into what we offer our clients and how we help fill their rental unit vacancies with ideal tenants, attracting only top-tier candidates.
GM Holdings: Philly’s Leading Rental Property Marketing Expert.
At GM Holdings, our expertise in Philly’s rental unit scene ensures that your property information reaches prospective tenants when you partner with us.
More to the point, we guarantee this information will reach relevant eyes–the types of rental candidates you want living in your property, the kind you can trust to treat your property respectfully and always pay on time.
We say all of this confidently because of our intimate knowledge of the appropriate channels to market in
Also, GM Holdings is deeply attuned to today's tenants' needs, wants, and inclinations. Our team keeps their ears to the ground, staying updated on demands and trends by the minute. Thus, you can trust our marketing message to be on point, engaging all who come across it–like a magnet to potential renters.
Trust GM Holdings to approach your rental property marketing with unparalleled attention to detail. Our primary focus is leaving no stone unturned to ensure you receive the highest possible return on your investment.
An Overview Of Online Rental Property Marketing.
Heading into 2024, you can’t market anything without the internet. Sure, every effort counts, but some count more than others.
We won’t deny how a classified ad in the paper can still have its uses these days. Nevertheless, a newspaper rental unit ad won’t be anywhere near as effective as a listing on Kijiji, Craigslist, Facebook Marketplace, Padmapper, etc.
Additionally, GM Holdings lists your rental units on our website, including captivating write-ups about the spaces (providing information your target audience wants), eye-catching visuals, and more.
You need to meet your rental candidates where they are to attract them to your unit. That means being online and in front of their eyes with content that converts.
Leveraging High-Quality Visuals To Drive Online Engagement.
Your property is tremendous–especially for the price points. As soon as a potential candidate walks in the front door, they’ll fall in love with the place.
Yet, a gap exists between a candidate seeing your listing and getting through the front door. They’ll never know how amazing your unit is if you can’t get them to see it in the first place.
On the above note, you’ll have far more luck attracting candidates when your listing teems with photographs. We’re talking lots of photos. You’ll have challenges garnering trust in your property if you only have a few images.
Include the property’s best features, such as the kitchen, bedrooms, living areas, outdoor spaces, bathrooms, etc.
Compiling these visuals can be daunting, especially since your images must be of the highest quality.
Fortunately, GM Holdings is here to help! We’ll be active in the image compilation project, ensuring everything is well-lit, perfectly staged, and aesthetically pleasing in every which way. Rental candidates won’t be able to resist your property.
Producing High-Quality Content And Applying Digital Marketing Expertise.
Whether we’re marketing your property on social media, vlogging it, implementing search engine optimization (SEO) techniques on a rental listing site or our site, etc., you can trust us to focus on details that sell.
Here’s what the above paragraph means:
Be mindful that overly dense content can actually turn candidates off. They don’t want to be inundated. They want streamlined information telling them what they need to know.
GM’s expert knowledge of your most prominent selling points ensures your content will be trimmed of all its excess–filled only with the type of substance that draws attention.
Philly Landlords And Property Managers: Align Yourself With The Rental Property Marketing Experts At GM Holdings.
Partnering with GM Holdings means having a partner who’s passionate about and determined to make a marketing splash with your rental unit. Our expertise in this area is unparalleled and intricately tailored to drive results in Philly’s lucrative rental market.
Combining your unique skills with ours will form a potent combination that yields profitable, self-sustaining, rental-based revenue streams that solidify your future.
Contact us today to learn more–we look forward to hearing from you!
